FESTIVAL SELECTEE 2026
RHIANNON ADAM
Rhi-Entry
“Artists are authoring the future. So that’s why it felt important for this idea of artists to be the translators, because artists do not usually give you a fixed point of view. We’re not in the business of giving you a fact sheet to memorize. Art gives us agency to make up our own minds.”
– Rhiannon Adam
Forestillinger | Scenarios
First Woman around the Moon
Project: Rhi-Entry by Rhiannon Adam
In 2018, Japanese billionaire and noted art collector Yusaku Maezawa set the world’s imagination alight with a bold goal: a civilian voyage around the Moon, retracing the steps of the first moonshot (Apollo 8), aboard SpaceX’s Starship spacecraft. The idea was to crew the spacecraft with artists to convey the sense of wonder of being in space to a wider public, with the grandiose aim of inspiring world peace
From a global call that drew more than a million applicants, the Irish-British artist Rhiannon Adam emerged in 2021 as the mission’s sole female participant. The DearMoon project presented Adam with the chance to achieve the seemingly impossible – to become the first out queer woman to venture beyond the Kármán line, the boundary separating Earth’s atmosphere and outer space. For three years, Adam immersed herself in the space industry; the mission became her sole purpose.
“Being selected for DearMoon was just surreal. You just suddenly go from one version of your life that you think is going in one direction, and then this thing happens that can change the entire course of your existence, where it might never be the same again. So you’re excited for the opportunity, but also looking at your life as you knew it through a sense of melancholy, knowing your life isn’t just yours anymore. It becomes almost like public property.”
Authoring the future
The mission was a unique chance to create awareness, perspective, and a more human, civilian presence in space at a time when space was becoming increasingly politicised.
In June 2024, however, Maezawa abruptly cancelled the mission, citing timeline uncertainties and leaving the crew to reassess their life trajectories and aspirations. The cancellation came just as American politics shifted further right, with Donald Trump’s campaign underway and Elon Musk openly supporting it. In that climate, Adam says, it became “impossible” for the project’s end not to feel political.
Space as a reflection of Earth
For Adam, this became the existential twist that sparked Rhi-Entry: a body of work forged from notions of responsibility, disorientation, and the strange gravity of a dream that unravelled. The project questions systemic power dynamics and how a few corporate tech billionaires drive space endeavours and hold immense power over the future of us all.
“I felt like there was a window of time when this project was happening, where regular people could have a say, a seat at the table, in the decisions that will shape our collective future. But part of my learning is that things that happen in space are reflections of what is happening on Earth. It’s not as abstract and dreamlike as we wish it would be. The same mechanisms of unjust power structures are at play.”
The space odyssey that never happened
Exploring Adam’s images in Rhi-Entry feels like stepping into a museal archive, where ordinary objects are elevated into relics of human aspiration. Drawing on her experiences in museums and on the interior aesthetics of NASA from the 1950s and 60s, Adam’s photographs transform everyday objects related to her experience into artefacts imbued with significance.
Even though the journey it references never took place, the objects in Adam’s project are presented as if they were actual artefacts from a mission, capturing the weight of what might have been. It is a way for Adam to unpack the impact the mission had on her life and the emotional fallout of its cancellation. Rhi-Entry conveys an emotional response to the cold tech-science practices of the space industry. It translates the aim she would have pursued if the mission had happened: to create work that felt human, not distant, detached, or prone to glorification – oscillating between feelings of aspiration, opportunity, responsibility, and grief.
The ideal astronaut
Being the only woman on the crew – and potentially the first woman to travel to the Moon – the artist grappled with wanting to be someone women and queer people around the world could relate to, while simultaneously meeting the near-impossible standards of the space industry.
“You really start looking at who has been to space and who has never been given that opportunity. That makes you feel like you’re carrying the world’s weight on your shoulders. I felt like I was carrying all women with me and had to be this perfect version that didn’t put a foot wrong. If I did, it would damage the reputation of all women. I feared it would be held up as an example of why women shouldn’t be given these opportunities.”
At times, she found herself adopting the heroic – or stoic ideals of spaceflight to validate her role – even though they conflicted with her desire to move past the archetypal, almost masculine image of heroism – a complex sense of responsibility that gave her a feeling of losing parts of her own personality. The intimidating weight of the opportunity began to undermine the connective human vulnerability that she had sought to encapsulate.
The lost dream of opportunity
The final cancellation of the mission, however, presented her with a severe feeling of grief on a deeply personal and collective level.
“When it first happened, it felt like the whole world was ending because it wasn’t only about a personal loss. It felt like a doorway had closed, a collective loss of an opportunity. I felt guilty even though it was not my fault. I felt like I was carrying the dreams of people – from the earliest humans who gazed up to the night sky, to our contemporaries who look to space and hope to see themselves reflected”
Adam channelled her grief into Rhi-Entry and transformed personal loss into a creative exploration that allows a broader audience to reflect on power, responsibility, creativity, and a reimagining of what might have been. The project gives rare access to a closed world governed by power and money. It solidifies that our aspirations for going to space – for going to the Moon or surviving on Mars – are mythologised to a degree that keeps making us turn a blind eye to the hows, whys, and whats.
Forestillinger | Scenarios
“Going to space was a very hypothetical scenario, but for a while, it felt very real to me. It’s not something most people can relate to, but it offers an alternative view of the future – one I hope will come true . In many ways, the project encourages you to embrace saying yes, to push yourself into uncomfortable spaces, and to use the voice you have. Even at the end, my intention was to show that, okay, it didn’t turn out as I expected, and this is a different scenario than I had imagined, but something positive came from it.”
– Rhiannon Adam

ARTIST BIO
Rhiannon Adam (b. 1985, Ireland) is an Irish/British photographer and visual artist based in Brooklyn, USA. Educated at the University of Cambridge and Central Saint Martins, her work bridges documentary and conceptual photography, often exploring the boundaries between fact and fiction, utopia and dystopia. Adam’s projects have been exhibited internationally and featured in leading publications including The New York Times and Financial Times Magazine.
Selected achievements
- – 2025 Winner, Sony World Photography Award (Creative)
- – 2022 Crew member selected for the DearMoon mission (SpaceX)
- – 2020 Winner, Meitar Award for Excellence in Photography
- – 2019 Selected for The Photographers’ Gallery New Talent programme
Interview | Text · Laura Stegmann
Text | Edit · Christine Almlund








