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The first year of the festival was used to build foundations and explore ideas. Emphasis was placed on having a main exhibition: Day & Night, which consisted of a series of 16 prominent Danish and international photographers, including Nicolai Howalt, Todd Hido, Dash Snow, Peter Sutherland, who depicted the diurnal two modus vivendi. The exhibition took over Copenhagen’s most visited places in the form of billboards, banners and projections on gables, walls and big screens during the evening. The exhibition was followed by a photo competition launched by CPF, Canon and The Museum of Copenhagen with the aim to involve the audience and spread awareness of photography. The winning pictures were exhibited at the WALL, this started our goal to get everyday citizens involved in photography. Symposiums were offered at the Royal Danish Academy of Fine Arts and at gallery exhibition openings with a record high number of visitors . Photo City was located in the Meatpacking District and was a broad-spectrum presentation of both fashion photography, art photography and photojournalism. Finally, there was all the exhibits that CPF’s collaborators presented.