On the festival’s first year the foundations was laid and ideas got tested. Emphasis was placed on having a main exhibition: Day & Night, which consisted of series of 16 prominent Danish and international photographers, including Nicolai Howalt, Todd Hido, Dash Snow, Peter Sutherland, who depicted the diurnal two modus vivendi. The exhibition took over Copenhagen’s most visited places in the form of billboards, banners and projections on gables, walls and big screens in the evening. The exhibition was followed by a photo competition launched by CPF, Canon and The Museum of Copenhagen with the aim to involve the audience and spread awareness of photography. The winning pictures were exhibited at the WALL and it was the beginning of the festival getting citizens involved with photography. At the other end of the scale, symposiums were offered at the Royal Danish Academy of Fine Arts and at gallery exhibition openings with a record high number of visitors in the occasion of the festival opening. Photo City was located in the Meatpacking District and was a broad-spectrum presentation of both fashion photography as well as art photography and photojournalism. Finally, there was all the exhibits that CPF’s collaborators presented.